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Julia Austin

Julia Austin

VP Innovation

Biography

Julia was the VP of Innovation at VMware and focused on advancing VMware into new technology and product areas. This includes internal programs to foster and fund new innovations and the VMware Academic Program (VMAP) which sponsors collaborative research and thought leadership with academic partners. She was also the Site Director for the VMware Cambridge research lab. Julia has over 20 years of extensive experience managing technology teams in both mature and start-up organizations.

Prior to VMware, Julia was the Vice President of Engineering at Akamai Technologies and has held technical management and consulting positions at several other organizations. Julia received her BA from the University of Massachusetts, Amherst and is a graduate of Boston University’s School of Business where she received her Master of Science degree in Management Information Systems.

Posts by Julia Austin

Julia Austin

Women in Technology – Success Redefined

February 26, 2013
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Women in Technology – Success Redefined

 What a great way to spend a Saturday by being inspired by some of today’s top female leaders of our industry and meeting many young women aspiring to be the next generation of leaders!  The Women’s Student Association at Harvard Business School invited me to participate on the Technology panel at the event.  Not only was it a pleasure to share my thoughts and experiences being a woman in the tech industry, but I also had the great pleasure of sharing the discussion with Kimber Lockhart (Box), Carrie Householder (Amazon) and Julia White (Microsoft).  First time I’ve even been on a panel with another Julia! Our excellent moderator was Kathy...

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Julia Austin

Innovation in 2013

December 18, 2012
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Innovation in 2013

In an industry where new technology seems to leapfrog what was just new only a moment ago, it is critical for software companies to think strategically about their innovation programs.  VMware has maintained its culture of innovation throughout its history and we plan on continuing our track record of introducing game-changing technology solutions to the IT industry for years to come. In the past year VMware demonstrated its commitment to innovation in many different ways. We introduced the concept of the software-defined datacenter to our industry – along with offering new and unique methods to manage datacenters at the scale and performance our customers require. VMware also had its very first Open Innovation contest where we invited our community to submit Fling ideas ( see who won here! ) and we will continue to involve...

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Julia Austin

Open Innovation Fling Contest Winner Announced!

December 3, 2012
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Open Innovation Fling Contest Winner Announced!

Back  in August  at VMworld I announced  that VMware is taking a new approach to driving innovation by launching our very first  Open Innovation Contest . We asked our community to send us their best  Fling  ideas, and the contest winner will have their Fling built by VMware engineers. The winner also gets a free pass to VMworld 2013.  The contest ran through October 31, 2012 and we got an amazing response with over 120 great ideas!  About half the ideas were feature requests, rather than Flings, and the good news is that many of these were already in the pipeline for future VMware software releases.  The judges evaluated all the true Fling-type ideas and we were...

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Julia Austin

The VMware Experience at the Grace Hopper Celebration

October 29, 2012
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The VMware Experience at the Grace Hopper Celebration

A group of women from VMware recently attended the  Grace Hopper Celebration  in Baltimore.  This is an important event that brings together technical women for several days to discuss technology trends, get career support and learn from thought leaders.  While I was not able to attend this year’s event, I had a chance to catch up with some of those who did and want to share their direct feedback and experiences: “This was my second time attending the GHC and it was as energizing as the first time! It is an amazing feeling to be surrounded by so many accomplished women each with a unique story.  I was lucky to be included in a session led by Rebecca Shambaugh, author...

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Julia Austin

Innovation at VMworld 2012

September 19, 2012
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As I look back on VMworld in San Francisco, I can’t stop thinking about how the theme of Innovation permeated throughout the conference this year!  Things got rolling when Steve Herrod showed demos of new product and feature ideas we’re working on during his Day One keynote .  Following Steve’s keynote, I had the pleasure of sharing a behind the scenes look at how we innovate at VMware via a Spotlight Session.  My talk included three idea pitches that were presented during VMware’s internal innovation offsite – providing an inside look at the broad and novel ideas we encourage our engineers to pursue.  The pitches covered ideas on how to make data centers environmentally aware to account for heat, power and other...

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Julia Austin

An Educated View of Innovation – VMware’s Academic Program

July 20, 2012
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An Educated View of Innovation – VMware’s Academic Program

VMware has a unique offering to the academic community called the VMware Academic Program or VMAP.  We started the program in 2005 in response to a growing interest from academics to do virtualization research and instruction.   VMware’s roots in academia (we started at Stanford University) compelled us to do much more than sponsored research and education via licenses and courseware.  We now have a robust global program that spans many facets of academia.   Through this program, we continue to foster innovation in virtualization as well as broader systems areas. I recently sat down with Steve Muir, VMware’s Director of VMAP, to hear more about the program and would like to share our conversation with the community. Julia: Now that you’ve been at VMware for...

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Julia Austin

Key Messages From The World Innovation Forum, NY 2012

June 25, 2012
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I recently attended the World Innovation Forum in NYC ( #WIFNY ) – and thanks to WOBI who runs this event, there was a great line-up of amazing innovation thought leaders addressing how companies are staying competitive by increasing their innovation edge.  There was so much greatness to soak in!  I’d like to share some of the key messages that stood out to me from this event. First off, it’s clear that innovation is on every company’s strategic agenda no matter what industry. The key is how each company develops a culture of innovation that includes both revolutionary and evolutionary generation and implementation of ideas. Full solutions, including services, are fundamental to product survival. It’s not the product itself,...

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Julia Austin

Turning an Idea into Reality

June 15, 2012
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At VMware’s recent internal R&D Innovation offsite, I had the pleasure of sharing this video with the attendees. It is a terrific selection of stories about products and features that got their start at this annual event. The stories not only demonstrate that VMware has a track record of turning great ideas into real solutions for our customers, but also highlights the passion and hard work our engineers put forth.

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Julia Austin

Honeybees and Discovering the Next Big Thing

May 7, 2012
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Honeybees and Discovering the Next Big Thing

I had an amazing experience recently helping a friend set up a beehive on her property.  Throughout the process, I was taken with the intricate details of how a hive functions and the role of each bee and their CEO, the queen.  I wondered how much of their elaborate system of egg nurturing to honey-making was simply a matter of evolution or if it was more complex than that.  So, I did a little research…   What I found out is that each bee serves a purpose and collaborates with one another.  They have a sophisticated communication system or “dance” and in the tens of thousands, they work as a highly efficient team.  Most interesting to me however is that they have a well...

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Julia Austin

Staying on the Edge

April 2, 2012
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Staying on the Edge

Something I have always appreciated about working at VMware is the constant stream of innovation.  I will always remember my job interview here seven years ago and how amazed I was at the number of opportunities there seemed to be to innovate, both in and around the products.  And those products were simple back then.  ESX 3.0 and Workstation 6.0 were the big products of the day and Fusion was just emerging.  During my interviews, each time I asked if something could be added or improved with the product, there was a glow about the interviewer.  It was obvious that the ideas were already brewing and that there seemed to be an unlimited path to follow.  This excitement led me to join the company...

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